About Us

We empower our creators by developing their voices, building their audiences across platforms, and connecting them to the right brands and opportunities.

What We Do

Empowering our creators to become true changemakers and celebrate the things that make them unique. Collaborating with brands and their advertising and PR agencies, we place our creators in Superbowl and Oscars commercials, and other award-winning traditional, social, and experiential campaigns.

Collaborating with brands, we place our creators in award-winning (go to work) campaigns. Trailblazing across the digital space for nearly a decade, we constantly partner with platforms (go to work page) to make our creators leading lights for their initiatives. Establishing human relationships, in addition to online ones, we develop our creators' relationships with global brands, from speaking engagements (at Netflix, Starbucks, and Pinterest) to Fortune 500 companies. Advocating for a more inclusive and kind media landscape, we help pioneer diversity and advocacy initiatives like YouTube’s Black Creator Fund and TikTok’s Instructive Accelerator Program and support advocacy initiatives with our friends like The Ad Council and St. Jude. Promoting our creators so they are regularly featured on television shows such as The Today Show and Good Morning America, publications such as People and Vogue, industry events like VidCon and BrandCast, and award shows like the Shortys and Streamies, we amplify their voice and reach. Our message is loud. Our thinking is clear. Our work is never done.

Things We Celebrate


Corporate Social Responsibility

An Eco-Friendly Future

Educational & Empowering Content

Diversity, Equality & Inclusivity

Reuven Ashtar, one of Business Insider’s Top Influencer Talent Managers, runs Never Napping on three principles: creator empowerment, authentic storytelling, and relationship activation across the entertainment, media, and technology landscapes. His expertise, which includes multiple law degrees with specialties in intellectual property, enables his creators to confidently approach opportunities to generate growth across borders, industries, and platforms through novel approaches aligning incentives with new partners. He also serves as a strategic advisor for companies ranging from Y Combinator startups to established entities like Deloitte, helping them gain both insight and access. He has spoken at Google HQ and TikTok, and is featured in Hachette’s guide to “Becoming TikTok Famous”.