About Us

Cultivating a handful of creators as their exclusive 360° management, Never Napping develops their voices, builds their audiences across platforms, and connects them to the right opportunities. Advocating for a more inclusive and kind media landscape, Never Napping's motto is Influence with Purpose™.

We empower

our Creators to explore the things that make them unique while charting a sustainable path; providing resources, connections & opportunities to amplify their voice across platforms.

We cultivate

deep bonds with innovative agencies and prolific companies–building impactful partnerships & generating a positive halo for brand and Creator alike.

We advocate

inclusive thinking, meaningful content, and infectious positivity. Our Creators are always first up in new initiatives like the YouTube Sustainability Initiative, TikTok’s Instructive Accelerator Program, Facebook Watch Series and IG Reels programs. We support advocacy initiatives with our friends like The Ad Council and St. Jude.

We elevate

our Creators with features in press like the New York Times & Wall Street Journal; TV appearances on Trevor Noah, Hassan Minaj, The Today Show, and Good Morning America; publications such as People and Vogue; by winning awards at the Shortys and Streamys; keynoting events like VidCon, BrandCast, and the Davos World Economic Forum; and featured in leading ads in the Superbowl and the Oscars.

Our message is loud.
Our thinking is clear.
Our work is never done.


Reuven Ashtar, one of Business Insider’s Top Influencer Talent Managers, runs Never Napping on three principles: creator empowerment, authentic storytelling & fostering relationships across the entertainment, media, and technology landscapes.

His expertise, which includes multiple law degrees with specialties in intellectual property, enables his creators to confidently approach opportunities to generate growth across borders, industries, and platforms through novel approaches aligning incentives with new partners. He also serves as an investor & strategic advisor for companies ranging from disruptive Y Combinator startups to established entities like Deloitte, helping them gain both insight and access. He has spoken at both Google’s headquarters and TikTok; is featured in books such as Hachette’s guide to _“Becoming TikTok Famous” _and industry reports and publications including the Washington Post; and he advises entities such as the YouTube Women's Voices Accelerator.